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Enormous
changes are taking place in the CPA profession. What should firms
be doing to address these changes? What is your firm's vision
and how can you achieve it? Strategic planning addresses these
questions. Our work with firms has shown a strong link between
strategic planning and high profitability.
Here
is how we work:
- Review
financial and production statistics.
- Interview
all partners and some staff.
- Spend
a day with the partner group brainstorming the firm's vision
and overall strategies.
- Summarize
the results with a written report, which the partners study
in preparation for the second day.
- Convene
a second meeting 2-4 weeks after the brainstorming session,
to formulate specific, written goals and action steps to achieve
the firm's vision.
- Provide
a written report to conclude the project.
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